Simple Products

Simplicity – In a Smartphone?

For some time now, I have been tracking Mozilla’s forthcoming smartphone, a device known as “Firefox OS.” To my surprise, the internet world has responded with unwavering criticism and confusion, pulling consumers back toward mainstream devices. “It’s already a competitive market,” they say, and “it does nothing an outdated iPhone doesn’t.” Perhaps these critics are missing the very thing Firefox OS provides – a renewed perspective.

Don't judge too quickly. This simple phone aims to leave a lasting impact. Photo courtesy of

Don’t judge too quickly; this simple phone has unexpected plans. Photo courtesy of

So what exactly is Firefox OS? Well, it’s actually quite straightforward – it fulfills Mozilla’s dream of “building a better internet” by “keeping the power of the Web in people’s hands.” More simply, it allows Mozilla to provide an easy-to-use phone for the “second wave” of smartphone users–those who are not currently locked into an iPhone, Android, Windows Phone or Blackberry device. Sounds like a mediocre target market, right? Not entirely. Mozilla is aiming Firefox OS at emerging markets in countries such as Brazil, Portugal and Venezuela, again hoping to put the web in the hands of all people.

Like any imminent piece of technology, however, Firefox OS offers bouts of technical details. I’ll send you over to the Mozilla Blog for those – I like to focus on simplicity here. So, what do you need to know about this device? And why is it relevant? It all returns to Mozilla’s mission. If carried out effectively, Firefox OS will reach much of the developing world, breaking into a market that other major players failed to consider. In fact, Many analysts believe the U.S. market will be one of the last to adopt the phone, a testament to the device’s commitment to building a better internet.

Confused? Uninterested? Walk away with this: Firefox OS will provide developing nations with a cost-efficient, fully capable smartphone, offering wireless internet access where it did not previously exist. The selfless plan just may catch on: the first versions of the device went on sale yesterday, selling out within the first few hours of release. Perhaps the American consumers just don’t quite get it. To solve the problem, Firefox OS provides the perfect fix – a renewed perspective.

Convinced this plan will fail? Love Mozilla for all they do? Keep the conversation going by commenting to the left.


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